Date: Thursday, October 1, 2026
Time: 12:00 PM NDT
Location: Online via Zoom

How can museums generate more revenue without losing sight of why they exist? This session explores how revenue diversification can support, rather than compete with, mission. Using practical examples, a straightforward framework, and opportunities for conversation, we’ll look at how museums can create value that visitors, members, donors, and partners are eager to support. Participants will be encouraged to share their own successes, challenges, and creative ideas as we explore new revenue opportunities, strengthen financial resilience, and discover how financial sustainability and museum values can work hand in hand.

About the Presenter

Lisa Making is the Executive Director of the Royal Tyrrell Museum of Palaeontology and has more than 25 years of leadership experience in the cultural, non-profit, and government sectors. She is recognized for her collaborative leadership, strategic planning expertise, and commitment to sustainable, mission-driven organizations. Lisa is an active contributor to the museum community as a board member, instructor, and conference presenter, with a particular interest in organizational resilience, revenue diversification, and leadership development.

To register, please fill out this form by 12:00 PM NDT on Tuesday, September 29.